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Tourism management 220


 
Module code TBE 220
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Strategic Tourism Management
This module presents two interlinking themes: Strategic destination marketing and contemporary tourism issues. Strategic destination marketing explores the unique characteristics of and approaches to marketing a tourist destination. It provides a management and operational framework for destination marketing and within this framework trends, practices and case studies in destination marketing are addressed. Contemporary tourism issues examine developments in tourism such sustainable and ecotourism tourism, cultural tourism and sport tourism.
Module credits 16.00
Service modules Faculty of Education
Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites TBE 210 GS
Language of tuition Double Medium
Academic organisation Division of Tourism Management
Period of presentation Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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